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American Association of Women Podiatrists Newsletter

President's Message
Previous Conference Experience
Spa Conference
Practice Management
New Opportunties with AAWP Membership
School Chapter Happenings





OS Novation

Histology Associates


Happy Birthday
to fellow Life Member
of the AAWP
Dr. Helen Widick,
who is celebrating
her 90th birthday!!

Winter 2013 

AAWP SPA Conference 2013


AAWP Scientific Conference 2013
April 26-28
Biltmore Resort
Coral Gables, FL

to register NOW!

 President's Message

Erika Schwartz, DPM AAWP PresidentThe AAWP Spa Conference is approaching quickly. And as our Scientific Chair (Kathy Satterfield) puts together an excellent lecture schedule and our Conference Chair (Aparna Duggirala) works hard to work out every last detail, we all remain focused on putting together a wonderfully educational meeting. But on a personal note, I am reminded so often of why in the end this group needs an annual forum for coming together. Why AAWP is important for each of us differs greatly. And at least for me I know it has changed with the changes in my life.

Today I received a request from a former resident to speak to a potential employer on her behalf. The employer has communicated to her that he had a difficult time getting his former associate to dedicate enough time to the practice, as she is the mother of two children. This former resident has partly given my name as a reference because she sees me as someone who has taught her work-life balance and feels that the practice that I maintain is what she would like him to see her capable of as a new mother herself. So of course, when I speak with this man I will stress how my former resident separates her work and personal life well. I will say whatever helps her get the position she desires. She was a wonderful resident in every way and I would hire her today if she were looking for a job in my city. But I will hope that she is able to carve out the schedule that works for her life and family as the changes start to become more real for her. She cannot understand yet that it may be easier to schedule around her four month old than what may come her way later. And I can only hope that she will call on some of us to figure it out as it does. Because while she admires how I balance work with being the mother of two young children, the truth is I am likely her potential employee. Two nine week maternity leaves within four years and leaving an hour earlier than the other doctors to pick my kids up from daycare each day may seem to him like a person unwilling to dedicate themselves fully. I can honestly say that the way I have shaped my balance was rooted in advice given by members of AAWP far before I understood any of it. And what she could gain from sitting in a spa with the women in this organization may shape her choices in ways she will always remember too.

Please attend the conference in Miami and be part of what makes AAWP important to you!

Erika Schwartz, DPM
AAWP President

 Previous Conference Experience

For me, it started in 1993. I was in my residency and one of my community attendings, Dr. Judi Manzi, asked if I would like to attend the 2nd AAWP Scientific Seminar at the Doral Resort & Spa. She helped me get sponsorship, and there I was. It was the beginning of a long relationship with AAWP, it’s meetings and some of the country’s most extraordinary female podiatrists. It also allowed me to discover the luxury of stress relief at the spa. I was a changed woman.

The meeting locations have changed, but the feeling was always the same. A great group of women exchanging ideas and strategies for practice and life. Don’t get me wrong, there are great men who attend also. Some are members who support our group in an extraordinary fashion. Others would come because their wives would recognize a unique meeting venue, with a world class spa (and often golf and tennis to boot).

When I think about the women I’ve met over the years, I think about Gina, who would always pay it forward by introducing me to important people in the APMA. I think about Ellen, whom I only see at AAWP meetings and look forward to it every time. I think about a different Judy, whose children were 2 and 4 when I first met her (they are in college now) who helped me get a job in North Carolina. Marlene, Colleen, Carolyn, Kathy, and Cheri are just a few of the women who helped mold my career and personal choices, admittedly often while lounging in a bathrobe in the spa.

So whether it’s for continuing ed credits, a spa vacation, to see some of your colleagues rarely seen, or to just get away from your family (by all means this is allowed), make your way to Coral Gables April 26th. You won’t be sorry.

Jane Anderson, DPM

 The AAWP Scientific Conference will be held at the Biltmore Resort in Coral Gables.

April 26-28, 2013

Check out the renowned speakers lined up:

  • Lawrence Harkless, DPM
  • Janet Simon, DPM
  • Karen Langone, DPM
  • Lisa Schoene, DPM
  • Bret Ribotsky, DPM
  • Diane Koshimune, DPM
  • Melissa Lockwood, DPM
  • Barbara Aung, DPM
  • Elizabeth Bass, DPM
  • Marlene Reid, DPM
  • Bryan Markinson, DPM
  • Jill  Scheur, DPM
  • Cynthia Cernak, DPM
  • Jane Andersen, DPM
  • Laura Newman, DPM
  • Jaclyn Marino, DPM
  • Alison Garten, DPM
  • George Adams, MD

The AAWP Scientific Conference will be held at the Biltmore Resort in Coral Gables.

Included in registration is the PICA Risk Management lecture that offers the malpractice discount, Welcome Reception, Presidents Luncheon and 10% discount on spa treatments.

 AAWP Scientific Conference 2013

April 26 - 28 • Biltmore Resort • Coral Gables, Florida

AAWP SPA Conference 2013

The AAWP Spa Conference is back by popular demand. We are excited to announce that the Biltmore Resort in Coral Gables, Florida will be the location fo the Spa Conference. The AAWP Board has been diligently for the past year organizing the conference, from the careful selection of the location to coordinating a well-rounded speaker panel. We look forward to seeing our members.

For more information about the conference you can refer to the website, or contact the conference chair, Dr. Aparna Duggirala at

AAWP SPA Conference 2013


  • Enjoy didactic lectures in a relaxed setting
  • UP to 15CECCH
  • Renowned Speakers
  • Welcome Reception
  • Presidents Luncheon

Western University


The Biltmore, a four-diamond hotel, showcases championship golf, cosmopolitan dining, a luxury spa and the finest accommodations. The resort also offers amenities such as drop-off program for kids, culinary classes, tennis and much more. It has been a favorite of world leaders, celebrities and sports stars since opening in the 1920's. The resort is set on a lush and tropical landscape in the exclusive Coral Gables area, minutes from world class shopping, South Beach, downtown Miami, and Coconut Grove. Rooms at the conference rate are limited, so please reserve your room early.

Room Rate: Queen/Double $259
Includes 10% discount on all Spa Treatements

1) Calling: 305-445-1926 or toll free 877-576-0793 - Group Name: American Association of Women Podiatrists and reference code 3316

2) E-mail:; reference code 3316

3) Hotel website:; Guest must enter group code 3316 and password 36915

Member Benefits:

As an AAWP member, conference registgration is $250. The rate per CCECH is one of the lowest compared to most podiatric conferences. In addition, it's less expensive to join then attend the conference as a non-member.

The conference also gives our members opportunity to join the speaker panel. Our speakers have lectured locally in the their communities as well as on a national level at the APMA National Conference. If interested in being on the speaker panel, please contact Dr. Kathy Satterfield at

For exhibor information please contact Dr. Alison Garten at

Conference Chair: Aparna Duggirala, DPM
Scientific Chair: Kathy Satterfield, DPM

Sponsors of the AAWP Scientific Conference 2013:

PICA Dr. Jills
BAKO New Balance
Pedinol Organogenesis
Osteomed Keryflex
Dr. Comfort Gordon Labs
Blue Orchid OSNovation
 Say It Like You Mean It!

Hal Ornstein, DPM,FASPS
Podiatric Practice Management (AAPPM) the premier educational and informational practice management association in podiatry for over 50 years. Our mission is to positively change the lives, practices and communities of podiatric physicians through leadership education, practice management education and sharing knowledge. Find more information at

There are countless books written and seminars given on the art of presentation to patients and customers. The common message amongst the different venues is the conviction of the presentation and the application of “strategic words.” Physicians often have a disconnect as to understanding how the patients perceive our message and evaluate each and every word we say. With this in mind, it is critical to develop presentation skills with “strategic words” that drives our point home in the patient’s eyes and leads them down the road we wish.

Often, practitioners are vague when communicating with their patients. These situations lead patients to provide vague responses, which subsequently lead to the patient's failure to accept the treatment plan. The practitioner needs to have clarity in relating the beneficial nature of a particular treatment to their patient. For example, if a patient asks if a nail avulsion is necessary, the practitioner’s response should make the patient understand that the treatment will help resolve the infection, reduce pain, and decrease the chance of complications. Using concepts to which the patient can relate to increases their acceptance of proposed treatments and strategies.

I have found that practitioners who have the most successful practices reflect a high degree of confidence with their patients. Patients, by nature, are scared and apprehensive when coming to our offices. Most have tried, without resolve, multiple over the counter solutions now widely available in local store and direct mail magazines. They perceive our offices as the next step up the treatment ladder and look for us to take control with confidence and “get them better!” Accordingly, patients expect us to provide treatment in the quickest, least painful, and most cost-effective manner possible.

The underlying message is that by using certain words, we can direct the patient’s thinking down the road of the treatment plan we advise. The impact of these single words are powerful and paint a clear picture in the patient's mind of what is most important in achieving their goal of relief. Use of these words relate confidence, which puts the patient at ease and gives hope of resolution of their chief complaint.

We begin our presentation to patients with this type of statement to ensure that they feel comprehensive care will be provided: “At today’s visit, I want to be sure you know what you have, why you have it, and what the options are for treatment, as well as understanding your decided treatment plan.”

Following is a list of words that should and shouldn’t be used during your presentation to patients. The “should” list will result in improved acceptance of your treatment plan and services. The “should not” list will make patients feel, in a sense, that you are unsure of what you want for them. When used, these "should not" words portray a lack of confidence and control of a patient's treatment which they are hoping for. Patients come to our office because we are professionals, and they expect professional treatment.

Things You Should Say to Patients:
“very important”
“you need”

Things You Should Avoid Saying to Patients:
“we can’t”
“most likely”

Here is a clear example one from the "should list"…critical. With a presentation such as this, my colleagues and I have found a considerable increase in production of orthotic devices in our office. This same presentation is extrapolated to all other conditions requiring orthotic devices. The key is that patients clearly and distinctly understand that an orthotic device is the critical factor to not only immediate relief, but will also help in preventing future problems of pain or disability.

“Miss Jones, the pain in your heel is not for the spur. The pain comes from a pulling of the band of tissue called the plantar fascia from too much motion in your foot. It is like tying a string to your nose and pulling it. Your nose is not the problem, it is instead the pulling of that string that is causing the pain (I keep a rubber band in my pocket and pull it out OR use the finger of a rubber glove to indicate the stretching of the plantar fascia).

Our goal for your treatment is to address both the symptom and cause. The symptom is the pain that you are experiencing and the cause of the problem, which must also be addressed, is too much motion in your foot and the resultant pulling of that band connecting to your heel. So, today we will work on reducing the symptoms, such as the painful inflammation. The critical part of the treatment will then be the use of a custom-made arch support called an orthotic device to address the cause of the problem for long term treatment. This can simply be worn in almost all types of closed shoes. It will help to stop the pulling of that band on your heel, and help to stop the pain.

I am no hero getting rid of your pain, but a hero in keeping the pain from returning, which can easily happen without the use of a custom molded orthotic device for your shoes. Our goal is to relieve your pain, keep it from returning, and especially preventing any surgery. Again, the most important part of this treatment for you is having the custom-fitted orthotic devices made."

An important point is to reinforce at the end of your discussion is defining what the “most important” or “vital” parts of the treatment the patient will need to have done at the next visit to obtain the most effective long term outcome. They need to understand that without this recommended “next treatment”, the end result can be significantly less than hoped for.

To understand from a patient's point of view, think of how you feel when a problem arises, for example, a car not working right and being brought to a repair shop.

The last thing you want to hear is, “Well, your car may run again if I put a new Gizmo in.”, but instead love to hear, “You need a new Gizmo so we can get you back on the road. This is very important to have installed, not just to get the car running, but keep from having to come back to the repair shop."

Starting tomorrow, challenge yourself to start using more “should” words and stop with “shouldn’t” ones. You’ll find a more satisfied patient, better treatment outcomes, and an improved bottom line!

 A Word From Our Sponsors....

click for larger

 New Opportunities For AAWP Membership

Dr. Hal Ornstein, Chairman of the American Academy of Podiatric Practice Management (AAPPM) and proud AAWP member, has graciously offered AAWP members the opportunity to join the organization with a $50 discount.

He has also offered $50 off registration for the AAPPM Boot Camp,
a Two Day Coding and Billing Meeting and New Practitioners Meeting
(all held together). Here is the link for the meeting brochure......

Details to follow regarding how to take advantage of the fantastic opportunity!

 AAWP Student Chapter News

Past Events at the NYCPM AAWP Student Chapter

On September 27, 2012, AAWP & ACFAS hosted a suture workshop. 31 students were led by Dr. Perez & Dr. Chaffo to learn various suturing techniques. It was an enjoyable & educational experience for all.

Pictured here is NYCPM AAWP Vice President Lisa Demidowich (on the left)
and student member Nadia Shah (on the right)

On October 4, 2012, AAWP hosted a lecture by Dr. Hillary Brenner, a podiatric surgeon practicing in NYC. The lecture was well-attended and students learned the basics of practice management as well as some tips for success in residency and beyond.

During November 2012, AAWP collected donations for the hurricane Sandy relief effort.

Legos and Ladybugs
Alison D’Andelet
AAWP President, CPMS 2015

During the last few months AAWP has had the pleasure of building, laughing, and learning with 10 amazing girls who call themselves the Dotted Ladybugs. These girls are participating in a competition sponsored by the First Lego League (FLL), an international program to increase kids’ interest in science and technology. Each year the competition has a different theme and this year’s theme was “Senior Solutions”. There are three components to the competition—design and program a Lego robot to complete certain tasks, create a project involving an original solution to a theme-related problem, and embody the FLL “Core Values” (teamwork, learning, sharing, and having fun). While most teams started working in August, the Dotted Ladybugs were delayed until mid-October when they found their coach, Bob.

To decide on a topic for the project, the girls asked their grandparents and other older adults about what bothered them. They compiled a list of 17 complaints, which they whittled down through several rounds of voting until “achy feet” was declared the winner. Their next step was to do some research and brainstorm about what they could do to help solve this problem. One of the girls called the DMU Foot and Ankle Clinic to set up an interview so they could get the inside scoop from some foot experts.

When contacted about this opportunity, AAWP volunteered to answer their questions. The girls came for a tour of the clinic and asked several club members, as well as the club’s advisor, Dr. Feilmeier, about why seniors’ feet hurt and what things seem to help. Throughout this conversation they learned that many geriatric patients present with foot complaints secondary to diabetes. AAWP members explained that while there isn’t much that can be done about the current damage from diabetes, certain measures can be taken to prevent further injury, such as wearing specialized shoes.

The girls thought this solution seemed pretty simple, and asked why compliance was such an issue. Their question reminded me of some comments I heard at the Senior Health Fair AAPSM/AAWP booth about choosing proper shoes. While many of the older women that day took the list of recommended shoes, they also confided that they wouldn’t be switching shoes (despite the allure of comfort) because they wanted to wear “cute” shoes. I told the girls this anecdote, AAWP members showed them some pictures of the recommended shoes, and then they understood the compliance issue.

The following week I learned that the girls had decided to design stylish diabetic shoes for their project, and hoped that AAWP would help them. Between their trip to DMU on November 7th and the regional qualifier on December 1st, various AAWP members spent 20 hours helping the girls design and complete their shoe models, rehearse and build props for a skit describing the ‘ugly shoe dilemma’, and work on a scrapbook about their project for the judges. Additionally, AAWP donated the materials the girls needed to complete their stylish shoes. The girls also continued to work on programming their robot, McRobo, to perform senior-related tasks like retrieving a Lego dog, placing squares of a quilt in place, and identifying prescription bottles by color.

On the morning of December 1st, the girls showed up to their competition at the Science Center of Iowa full of excitement and energy. After a long day of running robot performance trials, performing their skit, being interviewed by judges, and having some fun, it was time for the award ceremony. The Dotted Ladybugs received the Champion’s Award for their excellent performance with McRobo, the innovation of their project, and the amazing sportsmanship and teamwork they displayed throughout the day. Also, they became one of five teams (out of the twenty-five teams sat the regional qualifier) to continue on to the state competition at Iowa State University in January, where they put forth a strong performance for a novice team.

AAWP jumped at the opportunity to help these girls learn more about science and podiatry, in addition to the chance to mentor a team desperately in need of more help. However, in the end, I think the girls ended up teaching us more than we taught them. They displayed the kind of teamwork that DMU tries to teach us about in our inter-professional education seminars, and they exhibited a level of professionalism with the other teams that amazed me. They whole-heartedly welcomed every AAWP member who came to help, and gave us the chance to share our knowledge and have fun. Their love of learning has been inspiring, and served as a reminder of how lucky we are to be receiving a rewarding education. I am so thankful that our AAWP members were given the opportunity to become honorary Dotted Ladybugs.

The girls’ diabetic shoes
The girls’ diabetic shoes

The Dotted Ladybugs after their victory at the regional qualifier- AAWP President Ali D’Andelet and AAWP member Katrina Almeida are pictured also.
The Dotted Ladybugs after their victory at the regional qualifier- AAWP President Ali D’Andelet and AAWP member Katrina Almeida are pictured also.


As you know, I frequently ask you to contribute to the APMAPAC each year. Some of you have already contributed this year (THANK YOU!!), but most of you have not. I wanted to make sure that you understand what APMAPAC is and why giving is crucial for you as a podiatrist and for your profession.

What is APMAPAC?
The APMA Political Action Committee (APMAPAC) is a nonprofit, bipartisan fundraising committee through which podiatrists support federal candidates who champion our issues before the US Congress.

APMAPAC neither determines the issues to be addressed on behalf of the profession, nor lobbies Congress on those issues. That is the role of APMA's Legislative Committee, Board of Trustees, and Legislative Advocacy Department. APMAPAC's role is to support candidates seeking Congressional office in the US House and Senate.

Who Receives APMAPAC Support?
Funds collected by APMAPAC are in turn contributed to Congressional candidates who are selected without regard to political party. Only candidates seeking a seat in the US House or Senate may be recipients of APMAPAC's funds. Candidate support is based on:

1. A candidate's position on issues
2. A candidate's congressional committee appointment
3. APMA member/state component endorsement

When determining who the APMAPAC will support, the following questions are considered. Does the incumbent candidate support podiatric medicine's issues? Is he or she accessible to APMA members and lobbyists? If a candidate is a non-incumbent, was he or she supportive in the state or local governing structure? As an incumbent, does the candidate serve on a committee that has jurisdiction over federal health policy? And for both incumbents and non-incumbents, does the candidate have the backing of APMA members and/or the state component?

Why is Giving to APMAPAC Important?
Contributions given collectively have a strong impact and send a strong message. While individual contributions to a candidate are also encouraged, giving through a unified political action committee has great power. Because of the efforts of APMAPAC and its parent organization, APMA, the profession has gained a national presence as a political force in Washington, DC.

Over the past several years, APMA has had many legislative successes and has been able to achieve these because of the support and participation of our members. APMA’s federal education and lobbying efforts have resulted in several significant legislative victories for the profession, including eligibility to opt out of Medicare; exemption from Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) accreditation requirements; exemption from DMEPOS surety bond requirements; inclusion in incentives for adopting health information technology (HIT); eligibility for e‐prescribing bonuses; eligibility for bonuses related to reporting Medicare quality measures (Physician Quality Reporting Initiative); and inclusion and safeguarding of a provider non‐discrimination provision in health-reform legislation.

How to Give to APMAPAC?
Please make a meaningful contribution today.
You can go to to make the contribution on line or call 877-451-1698.

PURPOSE: The American Podiatric Medical Association Political Action Committees purpose is to raise and disburse funds to candidates for Federal office that support the legislative priorities and goals of the podiatric medical profession.

DISCLAIMER: All amounts are suggestions only. You may contribute or not contribute without any expectation of favor or fear of reprisal. The Federal Election Campaign Act requires that PACs collect all employer and address information for contributions of more than $200. All contributions to the APMAPAC must be from personal funds. Federal election law does not permit corporate contributions to be used for donation to candidates for federal office. Political contributions are not deductible for income tax purposes.

Marlene Reid, DPM
APMAPAC Board of Directors
Past President, AAWP

Save The Date

AAWP Spa Conference
April 26-28, 2013
Biltmore Resort
Coral Gables, FL

Conference Chair:
Aparna Duggirala-Deroy, DPM

Scientific Chair:
Kathy Satterfield, DPM

AAWP Spa Conference


AAWP Spa Conference is back by popular demand. We are excited to announce that the Biltmore Resort in Coral Gables, Florida will be the location of Spa Conference. The Biltmore, a four-diamond hotel, showcases championship golf, cosmopolitan dining, a luxury spa and the finest accommodations. It has been a favorite of world leaders, celebrities and sports stars since its opening in the 1920’s. The resort is set on a lush and tropical landscape in the exclusive Coral Gables area, minutes from world class shopping, South Beach, downtown Miami, and Coconut Grove.


  • Encompass didactic lectures in a relaxed setting
  • Up to 15 CECCH
  • Wine Reception
  • Presidents Luncheon
  • Spa discounts

If interested in being on the speaker panel, please contact Dr. Kathy Satterfield at For exhibitor information please contact Dr. Alison Garten at

We hope that you enjoyed our fall newsletter and will consider attending the AAWP SPA Conference in April of 2013!

If anyone would like to submit an article for the next newsletter, please contact me at

If you would like to help the AAWP board prepare for the conference please contact any of the board members!

Elizabeth G. Bass, DPM, FACFAS

Elizabeth G. Bass, DPM, FACFAS
American Association of Women Podiatrists

American Association for Women Podiatrists, Inc.
Web Site:
Postal Mail:: Karen A. Langone, DPM
365 County Road 39A - Suite 9
Benton Plaza
Southampton, NY 11968

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